SD&A Blog

Stephen Donnelly & Associates hires marketing industry veteran Craig O’Keefe as new Agency Director

by | May 16, 2023 | SD&A News

The industry veteran with 30 years of marketing and advertising experience joins as the company invests heavily in new hires to strengthen organizational capabilities  

Binghamton, NY – Marketing and communications agency Stephen Donnelly & Associates hires Craig O’Keefe as its Agency Director, effective May 15.

Stephen Donnelly & Associates welcomes O’Keefe as it makes heavy investments to hire employees who will strengthen its organizational capabilities and help clients achieve their marketing goals. 

O’Keefe is an industry veteran with nearly 30 years of experience developing and advancing global consumer brands in marketing and advertising leadership positions.

“Craig O’Keefe has a deep understanding of the industry and brings experience in strategic planning, operational excellence and encouraging teams to deliver solutions,” said Stephen Donnelly, President of Stephen Donnelly & Associates. “Craig is joining us at a pivotal point in the company’s journey, as we hire and bring top talent from across the country to the region this year. Craig’s knowledge, expertise and strategic vision will be a strong asset as we continue to grow and evolve the company. I am confident he will be an excellent leader who drives growth and success.”

In the newly established position of Agency Director, O’Keefe will relocate from Illinois and lead the company’s strategy, operations, talent acquisition and business positioning for the future from its headquarters in Binghamton, New York.

O’Keefe worked previously as the Managing Partner and Creative Lead of Brandjolt, leading integrated marketing and brand activation consulting across industries and increasing brand value of world-class advertisers and agencies, including Nestle, JP Morgan Chase & Co., The Coca-Cola Company, McDonald’s, Bristol Myers Squibb, John Deere, Best Buy and more.

He has received industry recognition for innovation, creativity and performance throughout his career, from accepting an Advertising Hall of Achievement nomination to winning Reggie, Davey and Effie awards for creative marketing and advertising campaigns.

ABOUT: Stephen Donnelly & Associates is a dynamic and full-service marketing and communications agency based in the Southern Tier region of Upstate New York. SD&A clients can custom fit their services depending on their requirements, whether it’s supplementing an in-house marketing department or communications team, launching a new business or initiative, or acting as a satellite communications department. Utilizing palpable industry experience in tandem with a forward-thinking, next-generation approach, SD&A can provide benefits like increasing the visibility and awareness of your brand, developing lasting relationships with your consumers, building credibility in your industry, and positioning your business as an industry leader.