Our Team

Stephen Donnelly & Associates is a dynamic and full-service marketing and communications agency based in the Southern Tier region of Upstate New York. SD&A clients can custom fit their services depending on their requirements, whether it be supplementing an in-house marketing or communications team, launching a new business or initiative or acting as a satellite communications department.

Stephen Donnelly  President of SDA

Stephen Donnelly


Stephen Donnelly has more than 20 years of experience in marketing, public relations and business consulting for a wide variety of clients from higher education to local municipalities to national brands. A graduate of Messiah College, Stephen has tangible experience catapulting his clients to success through proven business and marketing strategies. As a native of the Southern Tier, Stephen is well-versed and involved in the local politics, economy and community. On his rare time off, Stephen enjoys spending time with his two sons, stepson and fiancée Jen, as well as watching sports and relaxing with his pet bunnies and dog Dolce.

Stephen Donnelly  President of SDA

Mallory Insyxiengmay


With a background in copywriting, editing and journalism, Mallory joined SD&A to lead the agency’s content development efforts. As Vice President, Mallory spearheads marketing strategy and public relations campaigns,  assists with creative direction and develops written content for the agency’s clients. She graduated from the Fashion Institute of Technology with a Bachelor of Science in advertising and marketing communications, and comes to the agency with years of experience working in New York, NY in the journalism field for various magazine publications. While out of office, Mallory enjoys catching up on her reading and road-tripping to explore Upstate New York with her husband and their German Shepherd, Maple.

Stephen Donnelly  President of SDA

Roddy Whal


Bringing years of marketing and graphic design managerial experience from Maines Paper & Food Inc., Roddy is SD&A’s Digital Media Director. He manages all digital media, design, and digital marketing strategies for clients. He graduated from SUNY Oswego with a B.A. in Graphic Design. When Roddy is not working, he enjoys fishing and kayaking in New York’s Adirondacks. He also enjoys spending quality time with his wife, daughter, and their Red Lab named Sophie.

Stephen Donnelly  President of SDA

Sabrina Wright


With her degree in Business Administration and valuable past experience in human resource at Timeline Services, Sabrina facilitates all of SD&A’s moving parts as Account Manager. She is the point of contact for all clients, liaison between the internal team and our clients, as well as supervisor of day-to-day operations, deadlines, and deliverables. When Sabrina is out of office, she enjoys spending time with her husband Chris, sons Kyson and Camden, Shiba Inu Rocky and Australian Shepherd Bronco.

Ashley May Web Designer and Developer

Ashley May

Lead Web Designer / Developer

Ashley is the Lead Web Designer and Developer at SD&A. As the Lead Web Designer Ashley designs, develops, and maintains a variety of sites for SD&A and our clients. She has a wealth of experience to share from both of her previous roles in Web Design and Development at Five Star Heating and Cooling in Columbus, Ohio, and Salesforce in San Francisco, CA. When Ashley is not working you can find her spending time with her husband Raymond, their daughter Ryze and their two dogs Nana and Tank.

Stephen Donnelly  President of SDA

Sabrina Hallick


A Southern Tier native, Sabrina supports the marketing department’s initiatives by developing and curating engaging content for client’s social media platforms. Sabrina’s creativity aids her work at SD&A and fuels her passions for photography, art, and travel. In addition to her role as a Digital Media Coordinator, Sabrina is also a personal trainer. She enjoys spending quality time with her daughter, family, and friends.

Drew Lewis Director of Production

Drew Lewis


Drew Lewis is SD&A’s Director of Production. In this capacity, Drew manages all photography and videography projects for clients. He is the owner of Big Drew Grafix in Binghamton, NY, and is the author of two aerial photography books titled “Above Binghamton” and “Above Broome County”. In 2019, he earned a gold medal at the New York State Fair for a drone video titled “Welcome to Binghamton, New York”. He is also a Part 107 Certified Drone Pilot. When Drew is not working, he enjoys making music, doing landscape photography, and hanging out with his 3 daughters and one grandson.

Stephen Donnelly  President of SDA

Jen Ferguson


Jennifer serves in an administrative role as assistant to company president Stephen Donnelly. Her role includes all daily administrative tasks as requested by the company president and maintains his appointment schedule by planning and scheduling meetings, conferences, teleconferences and travel. She also assists with social media for the agency. Jennifer is a certified personal trainer and is also the co-founder and partner of Iza, an online, trendy fashion boutique for women. When not working, Jen enjoys spending time with her 10-year-old son Levi, fiancé Stephen, two stepsons Lincoln and Parker, goldendoodle Dolce and lionhead rabbits Coco and Evee.