Marketers in small to mid-sized restaurant groups too often think they don’t have the budget or talent to launch a successful marketing campaign. Instead, they stick with small-budget, low-key ads that aren’t effective, and use existing staff members to create these...
We love eating out—some have even called it America’s new favorite pastime—but COVID-19 forced restaurant chains to regroup and reinvent themselves in ways they never imagined before. Americans are now slowly returning to their old routines. Restaurant chains that...
For any business wondering when is the right time to make an effort with social media, the answer is right now. Social media is a lot of fun and games, memes and viral videos, and online communities for things you’ve never heard of. But among all the seemingly trivial...
Can you think of a time when you had incredible hospitality or customer service? It could be a hotel stay where the doorman took your luggage up to your room or a clean gym that always had fresh towels available. Maybe it was at a store where the floor manager took...
Influencers. Influencers as far as the eyes can scroll. They’re on Instagram, TikTok, Facebook, Twitter, YouTube, and probably anywhere else you can think of. Nearly everyone who uses social media knows who or what they are. Over the past decade and with the...
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